The editorial polity a popular daily is controlled by two chief factors. Which are they? Explain.
Ans.The editorial policy of a popular daily is controlled by two chief
factors the first is the interest of the advertisers from how it gets the money which enables it to keep up its large circulation. No widely circulated newspaper dare
supporta public policy, however much in the national interest, that might conflict
with the vested intrestes of its advertisers. Thus, any proposal to control the
marketing of branded goods (as For example of margarine in 1939) will be
violently opposed. On the lagtiest hygienic grounds, by the papers that carry the
branded advertising. On the other hand, any product that refuses to play the high
adversting rates of a powerful national organ will be again on the highest moral
and hygneic grounds) denounced, smashed and driven of the market.
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